Let us be honest with you—we didn’t set out to start an apparel line.
We were already busy enough living the rodeo lifestyle, working horses, chasing checks, and spending more time on the road than we probably should.
Then, out of nowhere, these ideas just started smacking us in the head.
And we couldn’t let them sit there.
So, Bad Betty was born.
We saw something missing in the Western world—a brand for the ones who love this lifestyle but have always felt a little outside the lines. A little alternative. A little weird. Maybe not quite what people picture when they think “Western.”
Instead of waiting around for someone else to make it, we decided to make it ourselves.
Bad Betty is for those of you who compete, travel, ride, rodeo, chase horses—or maybe you just love the Western world and everything that comes with it.
It’s for the ones who never quite fit the mold.
And it’s made by people who feel the exact same way.
We don’t just make Western apparel.
We live this life. Every damn day.
This brand is for you.
Welcome to Bad Betty. 🖤